A Danish-born brand with an eye on the world
Moonchild Yoga Wear was founded by a female entrepreneur, Louise Wang Nielsen, in Denmark in 2015. Louise practices yoga daily and decided to combine her studies in fashion design with her passion for this practice. Equally committed to protecting the planet, it was only natural that she decided to create an eco-responsible and ethical brand. Moonchild Yoga Wear is women's yoga clothing, mats and yoga accessories (bricks, blocks, non-slip socks) made from natural, eco-friendly materials.
The founder decided to fully integrate her environmental and social values by creating Moonchild Yoga Wear. The raw materials used to manufacture the brand's products are either organic (organic cotton) or recycled (polyester made from plastic waste). The choice of these responsible fabrics not only reduces the amount of waste produced, but also limits the amount of water consumed in their manufacture.
The brand has recently expanded to include yoga mats. Once again, particular care has been taken to find an environmentally-friendly production facility. The materials used include natural rubber and eco-friendly polyurethane to create biodegradable yoga mats.
The brand's environmental commitments go even further, as even the clothing labels are made from recycled paper that can be planted in the ground.
Moonchild Yoga Wear is no slouch when it comes to social responsibility, as the companies it works with are selected very strictly. Every stage of production can be monitored to ensure that it complies with the brand's principles.
Part of the profits made by Moonchild Yoga Wear are donated to charities, particularly those active in education and women's causes.
Each piece is then tested by Louise and her team of yoginis and yogis to check quality and comfort during yoga practice. The products are put through their paces in real-life situations, during a yoga session, to ensure that they are perfect and that practitioners can receive all the benefits of yoga without any hassle.
And if all these commitments aren't enough to convince you, Moonchild Yoga Wear's products are also very aesthetically pleasing. Feminine, simple and comfortable cuts so you can practise yoga with complete peace of mind. The colours of the leggings, tank tops, crop tops, t-shirts and bras are particularly appealing, inspired by the colours of Scandinavian nature.
Louise is a yoga practitioner herself, so her pieces are primarily designed for yoga. However, all the garments have also been tested for other sporting activities, such as fitness or pilates. The incomparable comfort of the pieces also invites you to wear them for a meditation session, to relax at home or for any other everyday moment.
Why we love this brand
The commitments and values of the Moonchild Yoga Wear brand resonated directly with Laurence's vision of a responsible e-commerce shop. We particularly appreciate the efforts made to produce raw materials with a low environmental impact.
A large proportion of the brand's garments are made in Portugal, adding a local dimension to these European 100% productions.
Then, of course, it's in practice that Moonchild Yoga Wear has won Laurence over. Each piece brings incomparable comfort to yoga sessions. The cuts, shapes and fabrics are designed to make you forget they exist. The brand's credo is to design products that offer freedom of movement, flexibility and a second-skin feel.
At the yoga studio, we've tried them in all sorts of activities: 'yin' styles of yoga (yin, nidra, restorative yoga), dynamic 'yang' yoga (hatha yoga, ashtanga yoga), aerial yoga (fly yoga), Iyengar, Kundalini, stretching, breathing exercises (pranayama)... and we've never been disappointed. The asanas (Sanskrit yoga postures) are fluid, and you never feel constrained by the clothing. You can enjoy all the benefits of yoga in complete relaxation.
For Laurence, who regularly practises the 'yin yoga' form of yoga (alternating with other more dynamic and muscular practices) and teaches this discipline, wearing comfortable clothes helps you to let go, to relax your body and mind, to concentrate solely on breathing, stretching your body, your posture, and the sensations of well-being.
The fabrics are soft, light and breathable. Laurence has even got into the habit of wearing certain pieces in her everyday life, because they are so comfortable and beautiful. The colours are chosen with great taste, and it's always hard to decide which colour to go for. We love the minimalist style of the pieces, which makes them easy to combine with other items in our wardrobe.
The range of eco-responsible yoga mats is just as satisfying. The materials used are non-slip, easy to transport and pleasant to use. The natural rubber makes it easy to do sequences without slipping. We can't recommend them enough for yoga or any other sporting activity!
